For the Arroyo Grande Hospital Excellence Campaign, I provided creative direction and design leadership for a multi-channel fundraising initiative. The goal was to communicate the hospital’s impact and future vision in a way that felt clear, trustworthy, and community-centered for donors and stakeholders. I worked closely with campaign stakeholders to translate development goals into accessible visual storytelling that supported donor engagement and campaign momentum.

My work spanned campaign strategy through execution, including social media campaign assets, print fundraising materials, email marketing visuals, and video-aligned creative. The focus was to create a cohesive donor journey across platforms while reinforcing campaign credibility and emotional connection to the hospital’s mission.